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A practical guide to the media business

A practical guide to the media business

De Bonis, Susan, "A practical guide to the media business"
English | eISBN: 9781631571947, 163157194X | 2015 | 115 pages | PDF | 13 MB



Content: 1. Media today and beyond --
2. Media basics --
3. Print media --
4. Radio --
5. Television --
6. The World Wide Web --
7. Social media and mobile marketing --
Index.
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